RBMA Lecture w/ Che Pope (Video)

RBMA (Red Bull Music Academy) is in full swing in Paris, and they had renowned producer/businessman Che Pope on the spot for a great detail lecture that I highly suggest you watching. Especially if you’re a musician or producer on the up and up. Read a bit more about this lecture and Che himself below. Or, just free yourself from the world for an hour and a half and hone in.

Between 2012 – 2014, American producer and songwriter Che Pope went from a partner, to the head of A&R, to the president of Kanye West’s G.O.O.D. Music label collective, and become one of the most influential figures in contemporary US rap and hip hop culture. Recently, he’s penned and produced hits for A$AP Rocky and The Weeknd, but his work dates back to the early 90s: deeply involved in the production of Lauryn Hill’s iconic The Miseducation of Lauryn Hill, as well as working as head of A&R at Warner Bros, producing alongside Dr Dre at Aftermath Records, and composing film scores alongside the legendary Hans Zimmer.

In this in-depth lecture, Che Pope breaks it down about what it means to work intimately with Kanye West, the labour of love that was working with Hill, how the hip hop industry has involved into an often ruthless business, and the rewards and challenges of musical collaboration.

Hosted by Jeff “Chairman” Mao