Kendrick Lamar & Reebok Stand Up to Gang Violence

Kendrick Lamar is having quite a year with a new album and arguably the best music video of the year so far. He has now taken to his branding agreement with Reebok to spread his message through his new sneakers.

The Reebok Ventilators are all white, with the left shoe being accented with blue stitching, and the right one being stitched with red. He has the words “Blue” and “Red” on the appropriate foot and “NEUTRAL” written on the inside of the tongues. And of course, TDE stitched into the sides, respectfully.

This is the first time Reebok and K. Dot have released a shoe together and thankfully, they are trying to do something positive with their design.

I want to be a mailman in the fifties... without the racism.

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